How MegaEsim is turning a personal travel frustration into a simpler, more transparent way to stay connected around the world
Some businesses begin with market research. Others begin with an opportunity spotted on a spreadsheet. For Enola Soha, the idea behind MegaEsim began somewhere much more personal: on the road.
A self-taught technologist who started writing code at fourteen, Soha spent her teenage years building websites and digital products. Technology fascinated her, but what mattered most was its ability to solve everyday problems.
Years later, travel gave her one such problem to solve.
By the age of twenty-seven, Soha had travelled through more than forty-two countries. Yet regardless of the destination, one frustration seemed remarkably consistent. Getting connected could mean expensive roaming charges, unreliable mobile networks, or the inconvenience of finding a local SIM card after a long flight.
There were queues. There were forms. There were unfamiliar languages. And sometimes, there was the unpleasant surprise of a roaming bill after returning home.
“No matter where I travelled, the problems were always the same,” Soha says. “Expensive roaming, overpriced local SIMs, unreliable networks. I knew there had to be a better way.”
That conviction eventually became MegaEsim.
Turning a Traveller’s Frustration into a Business
Launched in 2025, MegaEsim provides prepaid travel eSIMs—digital SIM profiles that travelers can install on compatible smartphones before they leave home.
The concept removes one of the traditional inconveniences of international travel. Instead of searching for a SIM card immediately after landing, travelers can arrange their mobile data in advance and arrive with connectivity already available.
Today, MegaEsim covers more than 200 destinations and is operated from Dubai through Soha Trading LLC-FZ.
The technology behind eSIMs is not new. What Soha saw was an opportunity to make the experience around that technology simpler.
For a traveller, connectivity is no longer merely about making calls. Mobile data increasingly sits at the centre of the travel experience—powering maps, ride-hailing, hotel bookings, translation, digital payments, communication, and access to information.
Making that connection easier therefore addresses a much broader need than simply replacing a physical SIM card.
Transparency as a Business Principle
MegaEsim’s differentiation extends beyond convenience.
Soha has built the company around a particular view of pricing: customers should be able to understand what they are actually paying.
The company’s country pages display live pricing drawn from the same database that powers its store. Plans begin at $1.29, with the stated aim of ensuring that the price presented to customers is the price they encounter when completing their purchase.
It is a seemingly straightforward principle, but one that matters in a market where travellers often compare numerous plans across destinations, data allowances, and providers.
MegaEsim has extended this approach beyond its own products through the eSIM Price Index, which tracks the cost of mobile data for travelers across 189 countries. The index is based on retail pricing rather than estimates and is available for travellers and others to access freely.
For Soha, transparency is not simply a marketing message. It is part of how she believes a connectivity business should operate.
The Advantage of Staying Small
MegaEsim remains a relatively young company, and Soha does not attempt to hide that fact.
Instead, she views its size as an opportunity to maintain a close relationship with customers.
Support inquiries can be handled directly by the people who build and operate the product, with responses often coming within minutes. Customers may even find themselves communicating directly with the founder.
That level of proximity creates a feedback loop between the people using the product and the people responsible for improving it.
For a technology company operating in a fast-changing travel environment, that connection can be valuable. Traveler expectations evolve quickly, and seemingly small points of friction can influence the entire customer experience.
Soha’s approach is to remain close enough to those experiences to understand them firsthand.
Building Beyond the First Destination
The story of MegaEsim is ultimately a story about removing friction.
Soha experienced the problem herself, recognized that it repeated across countries, and used a technology she had understood since her early years as a developer to build a solution.
The company’s current footprint spans more than 200 destinations, but Soha’s ambition extends beyond simply increasing that number.
“Connectivity should not be a luxury,” she says. “Every traveler deserves reliable access, wherever they are in the world. We are a long way from finished, but that is the thing we are aiming at.”
That statement captures the broader philosophy behind MegaEsim. The company is not attempting to make international travel more complicated with another layer of technology. It is attempting to make connectivity nearly invisible—something travelers can arrange before departure and rely on when they arrive.
For an entrepreneur who began coding at fourteen and later experienced the problem from the perspective of a traveller, that may be the most natural direction of all.
The journey from frustration to solution is still unfolding. But with MegaEsim, Enola Soha is building toward a world in which crossing a border does not have to mean losing your connection.
